Tourism In Dubai Statistics, 2025: Discovering The Numbers Behind The City Of Gold

Visitor Numbers & Growth

• 8.68 million international overnight visitors arrived in Dubai between January and May 2025—a 7% increase over the same period in 2024 The NationalTravel And Tour World+2Dubai Department of Economy and Tourism+2Travel And Tour World+2.

• 7.15 million visited in the first four months of the year, marking a similar 7% rise The Nation.

• In January alone, the city welcomed 1.94 million visitors (+9% year‑on‑year) Dubai Department of Economy and Tourism+1Government of Dubai Media Office+1.

📈 Record‑setting 2024 & Early‑2025 Performance

• Dubai reached a new high with 18.72 million international visitors in 2024, up 9% from 2023 .

• Q1 2025 started strong with 5.31 million visitors, a 3% increase over Q1 2024 .

🌍 Source Markets & Visitor Profiles

• Western Europe was the top market in Q1 2025, accounting for 22% of arrivals (~1.15 million), followed by CIS/Eastern Europe (17%), GCC (15%), South Asia (14%), and MENA (12%) .

• Australasia saw notable growth: Q1 2025 visitor numbers rose 14% year‑on‑year from this region The Nation+8Travel And Tour World+8Hotelier Middle East+8.

• In 2024, 296 000 Australians toured Dubai—up 6%—with this trend continuing into 2025 News.com.au.

🎯 Infrastructure & Hospitality

• DXB (Dubai International Airport) handled 92.3 million passengers in 2024 and is projected to reach 96 million by end of 2025 Wikipedia+5Government of Dubai Media Office+5The Sun+5.

• Major expansion continues with the AED 128 billion terminal at Al Maktoum Airport (DWC), planned to handle 260 million passengers annually by 2030–2032 News.com.au+3Government of Dubai Media Office+3The Sun+3.

• The hotel sector added 3 700+ rooms in 2024, reaching ~154 000 rooms across 832 properties. Average occupancy was 78–83%, ADR around AED 538–647, and RevPAR rising to AED 421–528 depending on the period Public Debt Management Office+1Hotelier Middle East+1.

• Upcoming pipeline: an additional 11 300+ rooms in 2025, and a total of ~162 600 rooms by 2027, potentially creating 15 000 jobs Reddit.

🌿 Culinary & Sustainability Credentials

• Dubai’s gastronomic scene continues to thrive: the latest Michelin Guide (2025) features 119 restaurants, up 12% from 106 in 2024, including first-ever three-star venues .

• The Dubai Sustainable Tourism Stamp recognized over 150 hotels by Q1 2025—a 118% increase .

🚀 Strategic Vision & Promotional Drive

• Dubai’s D33 Agenda aims to grow its economy and tourism sector by 2033.

• Major global campaigns like “Dubai. That’s How You Summer” and “Find Your Story” (featuring Millie Bobby Brown & Jake Bongiovi) were launched in 2025 .

• The city continues to host major events: Dubai Fitness Challenge, Shopping Festival, GITEX, Gulfood, and Arabian Travel Market, reinforcing year‑round attraction .