Tourism In Dubai Statistics, 2025: Discovering The Numbers Behind The City Of Gold

Tourism In Dubai Statistics, 2025: Discovering The Numbers Behind The City Of Gold

Visitor Numbers & Growth


📈 Record‑setting 2024 & Early‑2025 Performance

  • Dubai reached a new high with 18.72 million international visitors in 2024, up 9% from 2023 .

  • Q1 2025 started strong with 5.31 million visitors, a 3% increase over Q1 2024 .


🌍 Source Markets & Visitor Profiles

  • Western Europe was the top market in Q1 2025, accounting for 22% of arrivals (~1.15 million), followed by CIS/Eastern Europe (17%), GCC (15%), South Asia (14%), and MENA (12%) .

  • Australasia saw notable growth: Q1 2025 visitor numbers rose 14% year‑on‑year from this region The Nation+8Travel And Tour World+8Hotelier Middle East+8.

  • In 2024, 296 000 Australians toured Dubai—up 6%—with this trend continuing into 2025 News.com.au.


🎯 Infrastructure & Hospitality


🌿 Culinary & Sustainability Credentials

  • Dubai’s gastronomic scene continues to thrive: the latest Michelin Guide (2025) features 119 restaurants, up 12% from 106 in 2024, including first-ever three-star venues .

  • The Dubai Sustainable Tourism Stamp recognized over 150 hotels by Q1 2025—a 118% increase .


🚀 Strategic Vision & Promotional Drive

  • Dubai’s D33 Agenda aims to grow its economy and tourism sector by 2033.

  • Major global campaigns like “Dubai. That’s How You Summer” and “Find Your Story” (featuring Millie Bobby Brown & Jake Bongiovi) were launched in 2025 .

  • The city continues to host major events: Dubai Fitness Challenge, Shopping Festival, GITEX, Gulfood, and Arabian Travel Market, reinforcing year‑round attraction .

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