THE HOUSE OF WONDERS AT DUBAI WATCH WEEK
As part of our global 150th anniversary celebrations, we return to Dubai Watch Week from 19 to 23 November 2025 with the House of Wonders – an immersive exhibition inviting visitors to explore the heritage, craftsmanship and collaborative spirit that have shaped the Manufacture since 1875.
Now in its seventh edition, Dubai Watch Week continues to serve as a valuable platform for exchange, innovation and community within the watch industry. Throughout the week, Audemars Piguet will host a dynamic programme of events, including a panel on innovation and two masterclasses.
FROM LE BRASSUS
TO DUBAI
Located in the prestigious Burj Park and spanning over 1,000 square meters, the House of Wonders stands as a gateway between Dubai and Le Brassus. The dedicated exhibition opens the doors of fine watchmaking to a broader audience, inviting visitors on an edutaining journey through the Vallée de Joux’s natural landscapes, rich heritage and creative energy.
Visitors enter through a reimagined version of the company’s historic headquarters, where its first workshops were established in 1875. Inside, a series of thematic chambers combine contemporary design with historical elements of Haute Horlogerie, offering a multi-sensory experience.
EXIHIBITION
INFORMATION
Dates:
19-23 November 2025
Opening hours:
10:30 AM – 11:00 PM
Location:
Dubai Mall, Burj Park
Admission:
Open to all, free of charge
Registration:
Registration available on-site
A JOURNEY THROUGH
150 YEARS OF HISTORY
As visitors move through the Gallery of Time, Mechanical Secrets, the Vault of Design and the Astronomical Observatory, they discover the intricate craftsmanship behind the Audemars Piguet's iconic movements and timepieces. The exhibtion traces the evolution of materials and design, showcasing the convergence of ancestral savoir-faire with cutting-edge innovation.
The journey culminates in the Lab, which offers a glimpse into the future of watchmaking and the pioneering spirit that continues to propel the brand’s vision. Finally, the Cabinet of Curiosities celebrates the Manufacture’s enduring spirit of collaboration, with each object on display telling a story of craftsmanship, creativity and cultural expression.
